Macau Local Marketing

Macau is one of Asia’s fastest growing tourist destinations. With revenues having overtaken those of sister city Las Vegas several years ago, the opportunities to market ‘on the ground’ in Macau are plentiful. Target market sets are varied, including Macau local citizens plus those from Hong Kong, mainland China, Taiwan and southeast Asia. Korea and Japan are also notable markets that will continue to grow.

For this reason, brands (especially those in the casino, gaming, and entertainment industries) should consider the opportunities available to them in Macau. Hogo Digital, headquartered in Macau, understands opportunities across the local market. These include both digital plus out of home media, as well as grassroots efforts, such as:

  • Localized social and search platforms
  • Local out of home media (billboards, taxi wraps, digital signage)
  • Street marketing (flyer drops, brochure distribution)
  • Local print opportunities (newspaper, magazine)
  • Local portals and mobile apps

For more information on how to distribute your brand message in Macau and reach locals (or Macau-bound tourists), contact our Macau team via [email protected]