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HOGO To Launch Japan-Macau Executive Connection

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Osaka, April 11, 2018 (Wednesday): HOGO has announced the launch of a program entitled the ‘Japan-Macau Executive Connection’. The program aims to educate senior corporate executives from Japan with regards to the integrated resort industry and was developed in partnership with Osaka-Ishin no Kai founding member, former-member of prefecture assembly and presently CEO of Think a Connect, Mr. Yoshiaki Aono.

The Japan-Macau Executive Connection was developed after review of recent discussions between the Japanese government and integrated resort operators. Many of these discussions have focused on the further education of the Japanese public and efforts designed to positively impact the public’s opinion of the industry. The business community is of specific interest, noting that Japanese business leaders could be influential and should be educated on the industry’s potential impacts, both positive and negative, within Japan.

The program will partner with Macau-based gaming operators for the purpose of offering fam-trip style tours of the properties, including both front and back of house. In addition, executives from Japan will be able to meet with key operator contacts to learn more about the business strategy of each organization including senior procurement executives. The goal of the platform is to offer Japanese executives a chance to understand the breadth and scale of an integrated resort and also clearly see the positive potential impacts the industry will have in the local market. A clear understanding of a firm’s ability to connect and do business with this new industry in Japan will help develop more positive rapport amongst senior leadership in some of Japan’s largest companies.

Mr. Yoshiaki Aono stated: “This program will allow Japanese corporations to understand the integrated resort industry in depth and showcase opportunities to them both now and in the future. Additionally, it will be integral to collect and understand information that correlates the connection between the IR industry and economic growth for the local Japanese business communities. I look forward to this program becoming a bridge between local Japanese firms and global integrated resort operators, while exciting the busi

ness community about the promising futures the industry will bring to Japan.”Chris Wieners, Managing Partner of HOGO, stated: “As we continue to listen to the Japanese government and gaming operators focus on the need educate the public, we feel the need to develop programs that foster such education. We are happy to enter into an official partnership with Mr. Aono – his ability to connect with Japanese corporations and his influence are the driving force behind the success of this program, as is the support of the individual IR operators who have been incredibly supportive and accommodating.

HOGO launched a pilot of the program in March, bringing to Macau top executives from the largest Japanese telecommunication company, Suncrest Japan and other influencers from Osaka.

Team HOGO Highlight – Tran Vo Phi

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Tran Vo Phi (Phi) is a graphic designer from Ho Chi Minh City who has been working with HOGO Vietnam for nearly three years. In his capacity with HOGO, Phi has been focusing on a wide variety of design and creative projects for our clients.

Having graduated from the University of Fine Art of Ho Chi Minh City in 2015, Phi immediately went on to join a creative team locally prior to joining HOGO.His educational background includes accolades from one of Vietnam’s top universities, where students are trained in a wide range of design skills and applied arts. The university itself is a training centre hosting students from both North and South Vietnam, as well as overseas.

Phi has been instrumental in the development of several projects while with HOGO, including both those locally in Vietnam as well as throughout Asia. His creativity has been published across projects both offline and online, including a variety of both web and out of home advertisements.

In his spare time, Phi enjoys video games, a wide range of movie titles and can often be seen smoking his pipe while deep in artistic thought.

Say hello to Phi – one of the many people who help HOGO who keep our clients happy!

China Search – A Marketing Tool For Online Gaming

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HOGO has published a white paper detailing out how online gaming / casino operators can successfully use Baidu to build their brands in China. An excerpt is listed below; the full white paper can be viewed by clicking here.


The gaming (casino) industry, including both land-based and online operations, has long struggled with utilizing digital marketing channels within China to grow market awareness and customer click through. Many of the traditional channels available internationally don’t exist or offer only extremely censored opportunities, which often completely shut out the ability to promote a gaming product online.

The notably more important China-based channels that are integral for any brand entering the marketplace are often discouraged or banned from working with any content seen as a societal ill, a practice which has more recently expanded beyond traditional censorship of alcohol, tobacco, casino gaming and sexual imagery to also include products that showcase extreme luxury or promote themselves as “the best” in the marketplace.

As a result, many brands have struggled to develop significant presence across China channels such as search and social media, thereby losing out on a significant market opportunity for their product or service.

Gaming is no different. For the purpose of this document, gaming is in reference to online casino operations across the wider spectrum to include live dealer gaming, slots, online sports betting, lottery, poker and the like.

While traditionally these industries have struggled to utilize Chinese channels for marketing purposes, there are opportunities that, when strategically placed and managed correctly, can yield significant results through formally approved (read: legal and legitimate) marketing practices. This document focuses on utilizing search marketing (Baidu) as a platform for the promotion of online gaming products.

Team HOGO Highlight – Andrew Chiang

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Chi Wai Chiang (Andrew) is a web developer and software analyst who holds the title of Software Analyst at HOGO. Based in the agencies Macau office, Andrew is responsible for focusing on website development and the building of web applications.

Having started with the agency in 2015, Andrew has quickly become an integral member of the HOGO team working within the group’s technology department on client projects spanning from Macau to Singapore, Japan and even the USA.

Andrew has a strong passion for combining programming with art – working to develop unique and exciting new technologies to showcase across websites and mobile applications. He’s always focused on creating “the next big thing”; a true asset for the agency and its clients!

Andrew holds a Bachelor of Computer Science and Information Engineering studies from National Chio Tung University. In his spare time, he enjoys photography, badminton, trekking, and yoga.

We’re excited to showcase Andrew, our star Software Analyst, to the world!

Japan Gaming Congress Returning May 10, 11 at Conrad Tokyo

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Tokyo – Japan, December 13, 2017 (Wednesday): The Japan Gaming Congress held by Clarion Gaming has confirmed dates for the 2018 conference to be held in at the Conrad Tokyo from May 10 to 11.

Returning for its third year, the Japan Gaming Congress is the largest event of its type in Japan focused on the integrated resort (IR) industry, drawing attendance locally as well as from key international markets including Las Vegas, Macau and Singapore. The event will continue to see an enhanced presence by key Japanese authorities, including figures from the central government and a wide variety of prefectures. Previous attendance included key members of Japan’s Leading Democratic Party (LDP) as well as officials from Hokkaido, Osaka, Wakayama, Nagasaki as well as traditionally non-gaming companies including; Hakkasan, JP Morgan, KPMG Japan, Goldman Sachs Tokyo, Ministry of Economy & Finance and many more.

With a plethora of content and discussion due to take place, a number of key sponsors such as Melco Resorts & Entertainment Limited, Caesars Entertainment, Group Barrière and JCM Global have already confirmed their participation and support for JgC.

Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, has said “With Japanese IRs nearing as an investment reality, there has never been a more exciting time to participate in the Japan Gaming Congress. We are very happy to return to this important forum and deepen our dialogue with local business partners and the industry at large, and with them, pioneering the future of entertainment in Japan.”

The 2018 conference will focus on a variety of topics, including updates to the much anticipated legislation including bills related to ‘Problem Gaming’ and general IR regulation which are estimated to be announced within 2018. In addition to these tracks, the event will focus on setting realistic expectations on the impacts of the IR industry on the local communities, including tracks related to business (procurement), non-gaming entertainment amenities, legal, and other topics of considerable interest to attendees.

Tom Nieman, VP of Marketing, JCM Global, who has confirmed their support of JgC 2018, said “Japan Cash Machine is thrilled to welcome JgC to our home country. For decades, JCM has been honored to create the world’s most secure gaming transaction equipment, and we are excited by the positive economic potential gaming could bring to Japan. We welcome JgC 2018, and see it as an ideal opportunity for leading companies to connect with our home market to create some of the world’s finest integrated resorts”.

Rory Credland of Clarion Gaming states, “We are excited to bring the Japan Gaming Congress back for its third year running. The success of the last two events, coupled with the most recent election updates in Japan, show that the event continues to drive heavy interest from attendees both domestically in Japan and abroad within the gaming industry. We look forward to a conference full of valuable discussions from both industry and government leaders, as Japan looks forward to the future of IR development and entertainment within the country.”

Conference registration is now available via the official website www.japangamingcongress.com. The current Super Early Bird Rate is available, which includes domestic passes for Japanese residents at USD $399 and international passes at USD $1,399. This rate will be available through to February 16th, 2018.

ABOUT CLARION GAMING | The Japan Gaming Congress is organised by Clarion Gaming which is the Gaming arm of Clarion Events. For over 65 years, Clarion Events has been dedicated to the promotion and organization of trade shows, events and conferences. Clarion brings together over 700,000 people and 12,000 exhibitors and sponsors in more than 250 events held around the world. Clarion has a global presence – operating with 12 offices in 9 different countries around the world.

Website: www.japangamingcongress.com

For media inquiries, please contact:

HOGO

Chris Wieners
Managing Partner
T: 853 2835 6108 | M: 853 6280 3094
[email protected]
Reina Nishimura
Account Manager – Japan
T: +81 70 2314 4022
[email protected]

 

HOGO Confirmed as Japan Gaming Congress Official Marketing Partner

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Tokyo – Japan, December 13, 2017 (Wednesday): HOGO, a marketing firm based in Macau with offices in Osaka, Japan, has been confirmed as the official marketing partner of the Japan Gaming Congress 2018. Presented by Clarion Gaming, the event will be held at the Conrad Tokyo from May 10 to 11, 2018.

Returning for it’s third year, the Japan Gaming Congress is the largest event of its type in Japan focused on the integrated resort (IR) industry, drawing attendance locally as well as from key international markets including Las Vegas, Macau and Singapore. The event will continue to see enhanced presence by key Japanese authorities, including figures from the central government as well as a wide variety of prefectures. Previous attendance included key members of Japan’s Leading Democratic Party (LDP) as well as officials from Hokkaido, Osaka, Wakayama, Nagasaki and others.

Chris Wieners, Managing Partner of HOGO states, “HOGO is excited to be working with Clarion Gaming on the 2018 Japan Gaming Congress. After discussions with both our clients and partners here in Japan as well as overseas, we understand the demand for this event as well as specific needs, including the desire for the Japanese private sector to further understand the impacts of the IR industry on themselves and the local economy. We look forward to working with Clarion Gaming on the development of an event that meets the needs of a wide range of attendees.”

Rory Credland of Clarion Gaming states, “We have selected HOGO as our marketing partner due to their experience within the IR industry as well as their knowledge and contacts within Japan. Although we have worked together previously, we are proud to announce our formal partnership in the development of the 2018 Japan Gaming Congress.”

Conference registration is now available at the official website www.japangamingcongress.com. The Super Early Bird Rate is currently available, which includes domestic passes for Japanese residents at USD $399 and international passes at USD $1,399. This rate will be available until February 16th 2018.

ABOUT HOGO | HOGO is a marketing strategy and corporate communications company that focuses on the hospitality, gaming and entertainment industries. Based in Macau, the agency has offices in Hong Kong, Vietnam, Thailand, Cambodia and most recently, Japan. Focused on creative marketing and strategic vision, HOGO works with clients to further develop and build their brands throughout Asia Pacific.
Website: www.hogodigital.com

ABOUT CLARION GAMING | The Japan Gaming Congress is organised by Clarion Gaming which is the Gaming arm of Clarion Events. For over 65 years, Clarion Events has been dedicated to the promotion and organization of trade shows, events and conferences. Clarion brings together over 700,000 people and 12,000 exhibitors and sponsors in more than 250 events held around the world. Clarion has a global presence – operating with 12 offices in 9 different countries around the world.

Website: www.japangamingcongress.com

For media inquiries, please contact:

HOGO

Chris Wieners
Managing Partner
T: 853 2835 6108 | M: 853 6280 3094
[email protected]
Reina Nishimura
Account Manager – Japan
T: +81 70 2314 4022
[email protected]

 

Wakayama Governor Nisaka Discusses Japanese Entry to Future IR with LDP

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Wakayama – Japan, August 1, 2017 (Tuesday): A recent discussion between Japan’s Leading Democratic Party (LDP) and the Wakayama Prefecture Governor Nisaka included questioning as to Wakayama’s previous announcements to only accept foreign visitors to any future integrated resort (IR) development.

During the routine Prefectural Council meeting, the issue was brought up in relation to the Governor’s previous statements which noted Wakayama would not allow Japanese citizens entry into any future locally-developed IR. When asked specifically if he would consider shifting this policy in the future, Governor Nisaka noted that this statement was made with regards to protecting Japanese citizens from the ill-effects of gambling addition. The governor did however note that Prime Minister Shinzo Abe has confirmed any IR
development will follow stringent rules and establish tightly controlled regulations, including those around problem gaming issues. With this in mind, the Governor noted that while he believes at this time the “foreigner-only” policy is still warranted, there may be reasons to shift this policy assuming the future responsible gaming regulations are effective and accepted by Japanese citizens.

Website: http://www.pref.wakayama.lg.jp/english/top.html

About HOGO

HOGO is a creative marketing and strategy company that focuses on the hospitality, gaming and entertainment industries. Based in Macau, the agency has offices in Hong Kong, Vietnam, Thailand, Cambodia and most recently, Japan. Focused on creative marketing and strategic vision, HOGO works with clients to further develop and build their brands throughout Asia Pacific.

Website: www.hogodigital.com

For media inquiries, please contact:

HOGO

Chris Wieners
Managing Partner
T: 853 2835 6108 | M: 853 6280 3094
[email protected]
Carlos Machado
Vice President, Agency Operations
T: 853 2835 6108
[email protected]

 

HOGO Awarded Poker King Club Marketing Contract

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HOGO Awarded Poker King Club Marketing Contract

Macau, August 1, 2017 (Tuesday): HOGO has been selected as the marketing firm for Poker King Club, an operator of poker rooms and tournaments throughout Asia with a home base in Macau. The agreement made between the two organizations will see HOGO working on the development of both brand and tactical initiatives for the group, focusing on the growth of the brand in Asia.

With a focus on markets where HOGO has presence, the agreement will see the two firms working to develop players in new markets including Japan, Vietnam, Thailand and Korea. In addition, new events and tournaments will be used to grow the brand’s market share, including the brand’s largest game circuit ever, the recently announced Suncity Cup with a prize guaranteed at 8 million Hong Kong dollars.

Chris Wieners, Managing Partner of HOGO, stated: “We’re excited to announce our formal marketing partnership with the Poker King Club. The brand is renown as one of the premium poker operators in Asia and we look forward to the opportunity to help them grow as well as further develop the game of poker here in Asia together.”

Winfred Yu, CEO of Poker King Club, stated: “HOGO brings to us marketing experience in a wide variety of areas, including branding, tactical initiatives and gaming. Poker King Club looks to leverage their locations throughout Asia as well as their knowledge and relationships. Our team is excited to work with them and we look forward to announcing many new exciting initiatives together.”

About Poker King Club

Now famously known as “The Home of the World’s Biggest Game”, Poker King Club (PKC) was founded in 2009. PKC provides both cash game services and tournaments at different levels for all types of players. PKC currently has three poker rooms under its name: Poker King Club Macau, located at the gaming floor of The Venetian® Macao, Poker King Club Manila at the Solaire Resort and Casino Manila, and Poker King Club Korea at Maison Glad Hotel Jeju, respectively.

PKC has worked with some of the most well-known tournament brands in the world, including Asian Poker Tour (APT), World Poker Tour (WPT), and, recently, Boyaa Poker Tour (BPT). As of 2017, the club has organized over 40 tournaments in different branches around Asia.

About HOGO

HOGO is a creative marketing and strategy company that focuses on the hospitality, gaming and entertainment industries. Based in Macau, the agency has offices in Hong Kong, Vietnam, Thailand, Cambodia and most recently, Japan. Focused on creative marketing and strategic vision, HOGO works with clients to further develop and build their brands throughout Asia Pacific.

Website: www.hogodigital.com
For media inquiries, please contact:

HOGO

Chris Wieners
Managing Partner
T: 853 2835 6108 | M: 853 6280 3094
[email protected]
Carlos Machado
Vice President, Agency Operations
T: 853 2835 6108
[email protected]