OVERVIEW
HOGO worked with Poker King Club (at the time a division of the Suncity Group) on the development of brand building initiatives in Japan, Korea and Southeast Asia including Vietnam and Cambodia. This included brand marketing and advertising initiatives as well as the development of local partnerships within each jurisdiction for the development of cooperative promotions and tournaments.

DELIVERABLES
  • Development of partnerships for co-op marketing and tournaments within Japan, Korea, Vietnam and Cambodia
  • Management of events including a drive for data collection for future eCRM marketing campaigns
  • Management of eCRM marketing campaigns including data warehouse
  • Planning and execution of media buy in target markets to drive website traffic and event registrations
  • Management of English and Chinese social media platforms including Facebook, Instagram, WeChat ([email protected] for Japan)
  • Development of all branded collateral and content in required languages
RESULTS
  • Successful launch of marketing partnerships in Japan, Vietnam and Cambodia
  • Successful execution of largest tournament to date with guaranteed prize pool of HKD8,000,000 (~USD1 million)