HOGO worked with Starwood Hotels & Resorts in Macau including brands Sheraton and St. Regis on a variety of digital marketing focused tasks. This included social media management of international platforms (Facebook and Instagram) including all content development and community management. The agency also worked with Starwood’s marketing team in the management of their data warehouse and planning and execution of eCRM campaigns for the hotels and their food and beverage outlets, focusing on the domestic Macau and in-bound Hong Kong markets.
- Management of social media channels Facebook and Instagram including content development and community management
- Management of data warehouse, including data entry points for internal and external usage
- Development and execution of eCRM communication for hotel and food and beverage outlets, including content development and copywriting
- Monthly analytics across all channels managed by the agency