OVERVIEW
HOGO was made responsible for the strategic planning, execution, optimization and analysis of marketing efforts including online and offline for a global car rental firm in the Japan and China markets. This included branding, advertising and marketing campaign development to increase overall brand awareness and drive bookings within the assigned markets for the client.

DELIVERABLES
  • Launch of localized branded websites
  • Search engine marketing campaign focused on Google, Yahoo! Japan and Baidu
  • Social media management including advertising campaigns and content development across Facebook, Instagram, LINE@, WeChat (Weixin)
  • Social media advertising campaigns
  • Partnership marketing efforts with travel trade including domestic travel agents, wholesale and OTA
  • Display media promotions with select digital media players in the travel industry
  • Development of data collection campaigns and eCRM program management (including data warehouse management)
RESULTS
  • Maintained digital cost of sale (COS) <15% for online advertising buys (social, search, display)
  • Succesful launch of branded social channels and engagement development in each market
  • Increase in overall direct bookings via the newly-launched branded websites
  • Increase in overall customer service enquiries via digital platforms