Launch ad campaigns on HOGO’s agency platform, the WMi Desk. Featuring a global network for digital ad buy (non-China), the platform includes global media networks such as Google and Yahoo!, while also allowing for highly targeted campaigns and retargeting to ensure a successful ROI. HOGO’s tracking capabilities include mesurement based on performance, ensuring a healthy COS % for digital media campaigns.

How does it work?

HOGO will develop a media plan based on a clients budget, target markets and expected returns. This plan will include the expected channels, as well as detailed targeting opportunities for the highest potential return.

HOGO will then work to install required tracking pixels on to the customers website, including across the entire flow of pages (including up to the check out page for eCommere sites, or form completion pages for lead-based campaigns). This will allow HOGO to optimize campaigns based on actual performance rather than only basic website analytics.

Campaigns in the hospitality and tourism industry will enjoy connectivity with a variety of third party integrations, including but not limited to airline booking engines, online travel agencies and more. Contact us directly for more information on specific integrations based on your KPIs.

Start optimizing campaigns based on real-time performance and never miss your KPI’s again!

What KPIs can I measure?

Performance Based KPIs

• Bookings
• Revenue
• Leads
• Cost Per Booking  / ROI / Cost Per Lead

Brading Based KPIs

• Clicks
• Website Traffic
• Completed Views
• CTR / CPC / CPA / CPCV / CPC

Mandatory Parameters

• 70% + Viewability
• Ensure brand safe environment (double verify)
  
• Blocking fraudulant traffic (bot traffic)